Glamour's September issue generated 50,814 Facebook "likes" for its advertisers by including 2-D barcodes incorporating the social network, according to the magazine and SpyderLynk, which created the new Social SnapTags that Glamour used.
Readers are encountering 2-D barcodes in magazines and elsewhere more and more often, but Glamour wanted to see whether codes invoking Facebook would spur more readers to action and round up Facebook fans in the process.
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Source: Ad Age Mediaworks
