Magazine readers enjoy the sense of identity that comes with reading magazines. Readers are following magazine brands’ social media platforms to further engage and interact and are among those who are the most active online.
Avid magazine readers are overdeveloped in terms of using social media platforms. They use social media more than the general population.
Consumers visit magazines’ social media platforms to interact and engage with a brand. Facebook, Twitter, Google+ and Pinterest are favourite platforms, especially among avid magazine readers.
Magazines inspire readers and heavy social media users to follow their social media platforms and share, re-tweet, discuss and upload content. Among total respondents, the avid magazine readers consistently over-indexed on social media. Nearly two-thirds of readers follow magazine brands on Twitter, Pinterest and Facebook.
As magazines become more integrated with social media, they are becoming more accessible to their readers. Consumers can follow their favourite magazine brands’ website, and participate in conversation on Facebook and Twitter. Magazine readers also enjoy the curatorial aspect of Pinterest—following magazines and re-pinning content from a magazine onto their boards. Social media platforms have the ability to create meaningful relationships with readers and invite them to interact and engage with brands.
Sources article: Adobe Digital Marketing Insights: The Impact of Tablet Visitors on Retail Websites, 2012; MPA, Magazine Readers are Social, 2012
Article source: Magazines Canada